Using your strategic message planner, script and storyboard, produced a final version of a 30-second TV commercial for a consumer product of your choice (no alcohol, tobacco, firearms or any products that would embarrass a group of grandparents). Please follow your textbook’s instructions for the strategic message planner, script and storyboard. Submit your .MP4 or .MOV file to this dropbox.
Do the pictures and the words work together?
Is the lighting appropriate?
Are audio levels appropriate?
Does the width of the shot change after each shot (CUs can be an exception)?
Does the angle of the shot change after each shot?
Does the length of the shot change after each shot?
Does the action cross the axis?
Are shots appropriately framed?
Was a tripod used to keep the shot steady?
Were supers/ chyrons properly used and correctly spelled?
Does the ad meet the timing requirements of the spot?
1.Review radio: Remember the tips for radio advertisements. All of the guidelines discussed for radio on pages 189–195 hold true for writing television advertisements.
2.Think visually: But also remember that television is not radio with pictures. Work toward marrying pictures, graphics, words and music into a cohesive and effective message.
3.Tell a story: Tell a story that relates to both the reality and dreams of the target audience. In successful commercials, viewers project themselves into the situations being portrayed. That means that the advertisement must be in touch with reality—either the reality of the audience’s current situation or that to which it aspires.
4.Stay on message: Entertainment is a strategy, not a goal. It’s fine to use entertainment to raise a commercial above the clutter of competing media messages. But if the viewer doesn’t remember the purpose for the commercial—the strategic message about the client’s product—the ad is a waste of money.
5.Test your message: This is good advice for any advertising message. But it’s especially true for television advertising because of its cost. It’s a lot easier to fine-tune the message during the preproduction stage than it is after the ad is—using the jargon of the business—”in the can.” Large agencies and companies will first produce several versions of a commercial and conduct private audience tests before public release.
6.Respect the audience: Remember that the viewers have most of the power in this relationship. If they don’t like you or think you don’t like them, the ad will be a wasted effort. Earn viewers’ respect by talking to—not at—them. And because of the size of the television audience, many who see your message may be outside your target audience. They deserve—and will demand—equal respect.
my smp is attached